Elena Pilo Director of Wine Tourism and Public RelationsBodegas Franco-Españolas _ “Data is the gold of the 21st century” The ‘Summer Cinema’ cycle of Bodegas Franco-Españolas ends its ninth edition, an opportunity that has managed to unite,...
Carlos Ferreiro Technical director and oenologist at Bodegas Altanza _ ” We used to be guided by sensations, now we have more information” Digitalization in the wine sector has caused the reorientation of wineries towards the application of new...
Roberto Puras Association Coordinator _ Barrio de la Estación integrates JIG’s wine tourism reservation management platform- With the aim of continuing to create a benchmark wine tourism destination, the wineries of Barrio de la Estación include, starting this...
Alma Carraovejas BodegasAlma Carraoveja _ “The data that digitalization brings us allows us to make better decisions, save time and money, and optimize available resources, which is reflected in our wines” In recent years, the wine sector has become a benchmark...
Marian Hernando Head of Wine Tourism at Juvé & Camps _ “Digitalization allows us to analyze and segment data to define our strategy” Over two centuries of legacy as winemakers, Bodegas Juvé & Camps is an icon of tradition and quality in the world...
