Alma Carraovejas

Bodegas
Alma Carraoveja

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“The data that digitalization brings us allows us to make better decisions, save time and money, and optimize available resources, which is reflected in our wines”

In recent years, the wine sector has become a benchmark for the fusion of innovation and tradition. Its development has caused the need for wineries to adapt to a new digital world in which Alma Carraovejas has been a pioneer. For the winery, the digitalization process has happened gradually, adapting little by little to the needs of the winery: “We started adopting digital processes in the administration area and before the delivery of information was done in digital support, since the 90s, from each department we have been introducing digital tools”.

The changes have significantly helped the winemaking sector, improving the information management of all processes in a very active way. Alma Carraovejas highlights one of the main improvements carried out: the pioneering integration of an ERP in 2008 that achieved “that all the information that was scattered in the different computer supports was dumped” in a centralized place. “Since then, we have and continue to seek to improve and grow in new systems that allow us to be at the forefront”, they say.

The digital transformation has mainly affected the exhaustive data control of both the product and the manufacturing processes. “When computers were a novelty, the company was already working on sensors and document management”, they explain. Another department that has grown exponentially in recent years and is becoming increasingly important is wine tourism: “Digitalization allows us to be more efficient in organizing visits and to have better control over customer data”.

The user experience has been changed with the implementation of new measures. “Every day that we improve the computer systems and go deeper again, it becomes more palpable how we deal with our customers”. Visitors are able to complete the experience booking process instantly, updating their data in real time. “From any device and at any time of the day, you can choose the type of visit, date and time to come and enjoy the experience that best suits your needs”, they highlight.

But the implementation of digital advances can bring about significant changes. For Alma Carraovejas, it has been essential to take care of the identity and values of its wineries: “We are still behind every process, so our philosophy is still present”. For them, this opportunity has allowed their message to reach a larger number of people immediately. “The branding and communication teams play a fundamental role in ensuring that the implementation of digital advances maintains our philosophy”, they stress.

The development has been assumed as an added value, which, according to the company, “improves the performance of the customer experience”. “We have grown a lot in the accuracy of the systems, as well as in their scalability and security. It should be noted that we never stop innovating, seeking to grow in quality and service every day. We are increasingly aware of the importance of reliable data for decision making”, they conclude.

Marian Hernando

Head of Wine Tourism at Juvé & Camps

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“Digitalization allows us to analyze and segment data to define our strategy”

Over two centuries of legacy as winemakers, Bodegas Juvé & Camps is an icon of tradition and quality in the world of winemaking. Despite its characteristic roots in the land, the winery continues to focus on technological modernization while guaranteeing the values and philosophy of its wines. Marian Hernando, head of Wine Tourism at Juvé & Camps, highlights the winery’s loyalty to a style and its own demand to offer the highest quality to its consumers. “As traditional as both our work and our principles are, digitalization is a fact”, Hernando emphasizes. “The level of quality and excellence has to go from the vineyard to the bottle, but always without losing sight of the treatment, service and attention to the end customer in every part, point and moment”.

In this digitization process, the winery has focused on providing access to its services and products through several channels, allowing customers to make reservations and purchases quickly and easily, either through the web or through traditional telephone contact. This multifaceted approach ensures accessibility to the winery’s services for all audiences. “Digitalization has been advancing by leaps and bounds for many years and it is vital to adapt to changes at the pace set by the market in order to provide the best service”, says the head of Wine Tourism at Juvé & Camps. “It is essential to facilitate any process for our customers”, she continues.

Digitalization is a process that has not only improved the experience, but has also optimized the winery’s internal processes. Marian Hernando highlights that, although much has been said about digitalization as a radical change in the 21st century, in fact, these advances have been implemented for decades. “To talk about drastic processes in terms of digitalization nowadays is perhaps a bit excessive”, she says. “In our case, it has been a big step forward and an improvement in terms of resources, management and control. And as far as customers are concerned, we believe we have found the balance by offering them the widest range of possibilities when it comes to contacting us”, he stresses.

Behind this digitization process is a solid IT department that is constantly evolving. “Our team is in charge of developing and implementing technological advances for both commercial and financial teams, adapting the systems to the needs that are generated, after analyzing their return”, says Hernando.

Among its latest implementations is the booking platform, which optimizes processes and improves the customer experience. “The importance of integrating this tool is fundamental in departments such as wine tourism. It is the only way to be able to analyze all the data, segment it, create statistics and thus be able to draw a much more defined and detailed strategy, according to the needs and demand”, confesses the head of Enotourism. With a vision focused on continuous improvement, Bodegas Juvé & Camps fuses the rich winemaking tradition with technological innovation, promoting greater productivity and interconnection through strategic collaborations with other players in the sector.